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Marketing to Millennial Customers

This seminar track is the fourth out of four tracks within the Multi-Generational Professional Seminar Series, brought to you by the UCCS College of Business, Office of Professional & Executive Development (OPED) and Better Business Bureau of Southern Colorado (BBB).

This track covers strategies for not just marketing to Millennials, but building long-term relationships with them as customers. The focus is on developing trust, understanding loyalty, and meeting the unique needs of this critical market.

RECOMMENDED PARTICIPANTS

This 3-session track is tailored for the following recommended participants:

  • Business owners
  • Organizational leaders
  • Professionals
  • Supervisors, managers and directors
  • HR professionals
  • Sales professionals
  • Marketing professionals
  • Business development professionals
  • Customer service professionals
  • Employees

PROGRAM FORMAT

The program consists of three, 2-hour seminars, spaced one week apart. See the program outline below.

APPLICATION OF LEARNING

This program is an executive education offering, meaning that it will include theory, research and evidence-based practices into the topics of leading a multi-generational workforce. The program will also cover strategies of how to apply the theory and evidence-based practices into your own organization and specific industry.

CERTIFICATE OF COMPLETION

Participants will receive a Certificate of Completion from the UCCS College of Business if all sessions within a track are successfully completed.

PROGRAM FEES INCLUDE

  • Program handouts
  • Light breakfast, coffee and water each day
  • Networking
  • Parking
  • Certificate of completion from the UCCS College of Business (if all sessions within a track are completed)

Thursday, June 21 at 8:30am to 10:30am

Tim Gill Center for Public Media, West Room 315 E Costilla St, Colorado Springs, CO 80903

Event Registration Required

This event requires registration.